Biography

Dr. Archana Shrivastava has more than 20 years of experience in teaching, industry & research. Her varied educational background comprising of computers, economics and management provides her a unique interdisciplinary insight on the subjects that she offers. She has research experience at IIT Kharagpur. She has also worked in the software industry as a senior software engineer.

 Her research interest is in the field of e-commerce, online consumer buying behavior and application of blockchain technology in business to achieve sustainability and entrepreneurship. Currently she is researching on application of block chain in business and consumer behaviour pertaining to Sustainable Development Goals (SDGs) defined by United Nation that are to be achieved by 2030.  She is motivated to do research that has a greater impact on business and society. She has researched on the emerging field of Business Intelligence and presented next generation behavioural business intelligence model.  She has conducted comparative studies on various aspects of entrepreneurship in India, Japan, United States of America and France. Her work on entrepreneurship is published in “A” ranked journal “International Business Review”. She has studied the problems faced by cotton growers in Vidarbha region and recommended certain important improvements in value delivery system and presented her work in an International Conference in Japan. She has been conferred with the APJ Abdul Kalam award for research excellence and Emerald Highly Commended Paper Award 2018. Her paper in the Journal of Enterprising Communities: People and Places in the Global Economy declared the most sighted and downloaded paper. 

She has been actively conducting MDPs, workshops and guest lectures for students as well as managers/employees of public, private and government sector. She has done consultancy assignments for government and pubic sector.

PUBLICATIONS:

• Archana Shrivastava, Geetika Jain & Sachin Kambali (2019). Sustainability through Online Renting Clothing – Circular Fashion Fueled by Instagram Micro-celebrities. It’s under review process in Journal of Cleaner Production (A -ABDC Journal)
• Archana Shrivastava, Kanchan Tolani,  Sancheeta & Geetika Jain (2019). Decoding Unethical Youth Buying Behaviour: Fair Trades with Unfair Means in International J. of Business and Globalisation (Scopus Indexed)
• Archana Shrivastava, Geetika Jain Consumer acceptance toward Blockchain Technology for Anti-counterfeiting: Hype, Credence or Future? It’s under review process in Journal of high technology management. ( Scopus Indexed)
• Archana Shrivastava, James Daniel, J.K. Sharma (2020) Airline Choice A Comparison of Classifiers in Traditional Analysis vs Decision Trees. Published in Journal of Business Analytics (IJBAN) ISSN: 2334-4547 (Scopus, Web of Science)
• Archana Shrivastava, Geetika Jain (2019). Online Fashion Brands Consumers In India: Perceived Value, Fashion Lifestyle, And Willingness To Pay  published in International Journal of Scientific Research and Review, 2279-543X (Peer reviewed , Refereed )
• Gyan Prakash, Sangeeta Sahney, Archana Shrivastava (2017)Gender Effects on Impulse Buying Behavior,  7(4), pp.1-12. Emerald Emerging Markets (Scopus)
• Anant Deogonkar, Archana shrivastava (2018). Cluster Formation of Traditional Brick Kilns – Technology Support for Fly Ash Based Brick Manufacturing published in Journal of Advanced Research in Dynamical and Control Systems (Scopus)
• Justin Paul, Philippe Hermel, Archana Shrivastava (2017). Entrepreneurial Intentions- Theory And Evidence From Asia, America And Europe, Volume 15 Issue 3  published in Journal of International Entrepreneurship (ABS, Scopus)
• Justin Paul, Archana Shrivastava (2016) Do young managers in a developing country have stronger entrepreneurial intentions? Theory and debate, Pages 1197–1210  published in International Business Review (ABDC A ranked)
• Archana Shrivastava, Rahul Mohare (2016). Measurement of Technical and Non-Technical Skills of Engineering Graduates: An Empirical Investigation, Volume 5 Issue 5 published in International Journal of Engineering Technology, Management and Applied Sciences (UGC)
• Justin Paul, Archana Shrivastava, Comparing Entrepreneurial Communities : Theory & Evidence from a Cross-Country Study in Asia",Volume: 9 Issue: 3, Journal of Enterprising Communities: People and Places in the Global Economy. (Scopus)
• Sangeeta Sahney, Archana Shrivastava, Buyer’s Motivation For Online Buying: An Empirical Case Of Railway E – Ticketing In Indian Context,  volume 8 published in Journal of Asia Business Studies (ABDC, Scopus)
• Sangeeta Sahney, Archana Shrivastava, Conceptualizing Consumer “Trust” in Online Buying Behavior: An Empirical Inquiry and Model Development in Indian Context published in Volume 7 Issue 3   Journal of Asia Business Studies (ABDC, Scopus)
• Archana Shrivastava, Ujwal Lanjewar  Behavioural Business Intelligence Framework Based on Online Buying Behaviour in Indian Context: A  Knowledge Management Approach, Vol 2 (6), 3066-3078 International Journal of Computer Technology and Application. (ISO 3297: EBSCO HOST)
• Sangeeta Sahney, Archana Shrivastava. Consumer “Personality” in Online Buying Behaviour: Conceptualization and Empirical Testing in Indian Context, pp. 9-20 International Journal of Business, Management and Social Sciences (The Australian Research Council (ARC)
• Sangeeta Sahney, Archana Shrivastava (2008). Consumer attitude towards online retail shopping in the Indian context, 34-68, The Icfai University Press, Hydrabad’ The Icfai University Journal of Consumer Behavior. (EBSCO HOST)

Paper Presented in International/ National Conference

• Archana Shrivastava, Geetika Jain (2020). " Consumer attitude towards green innovation in tourism sector" National Conference on ‘$ FIVE TRILLION EMERGING INDIAN ECONOMY: A ROAD MAP’ at IMS Unison University on 31st January – 01st February 2020.
• Archana Shrivastava, James Daniel, J. K. Sharma (2018). The Choice of Airline: A Comparative Study of Flyers Behavior presented in International Conference on Entrepreneurship, Innovation and Leadership (ICEIL’2018) on the theme “Technology, Innovation, Value Creation” Amity University, Noida, 19 to 21 December 2018
• Archana Shrivastava, Kanchan Tolani, Sancheeta Pugalia, Geetika Jain (2019) Decoding Unethical Youth Buying Behaviour: Fair Trades with Unfair Means Chitkara University Doctoral Consortium (CUDC 2019) May 17-18
• Archana Shrivastava, Geetika Jain (2019). Online Fashion Brands Consumers In India: Perceived Value, Fashion Lifestyle, And Willingness To Pay” 2nd International Conference on Latest Advancement & Future Trends in Engineering Science and Management, Osmania Universiti Center for International Program, Hydrabad , India.
• Archana Shrivastava, Rahul Mohare (2017). Measurement of Technical and Non-Technical Skills of Engineering Graduates: An Empirical Investigation International Conference on New Frontiers of Engineering, Science, Management by National Institute of Technical Teachers Training & Research, Chandigarh,(MHRD, Govt. of India).
• Justin Paul, Archana Shrivastava (2013). Comparing Entrepreneurship Attitudes in South & East Asia: Evidence from India and Japan AIB Conference (CHICAGO) Winona State University, Minnesota, 55987 USA.
• Justin Paul, Archana Shrivastava (2013).Comparing Entrepreneurial Attitudes: Theory & Evidence from a Cross-Country Study in Asia Presented at the  American Society for Competitiveness (ASC) Conference, Indiana University of Pennsylvania,11(1), 90-103.
• Archana Shrivastava (2011) .Bridging the Information, Service and Supply Chain Gaps of Cotton Growers of Vidarbha Region in Central India” Presented in the international conference “ e-Case and e-Tech”  in Tokyo Japan, Organised by Knowledge Association, International Business Academic Consortium (IBAC).
• Sangeeta Sahney, Archana Shrivastava (2008). Understanding and tapping rural market: A case study on adoption of agrochemicals by the vegetables growers in Chhattisgarh,  Conference on marketing to rural consumer at IIM Kozhikode.
• Archana Shrivastava (2009) Business Process Re-engineering – A facilitator for the new business strategy presented at Sinhgad Institute of Business Administration and Research. Conference on “Strategy in Declining Market”.
• Archana Shrivastava (2009)Think global, act local Fifth International Conference “Internationalization of Business in Change Environment” at Rajiv Academy for Technology and Management
• Archana Shrivastava (2011). Critical Requirements for joint ventures of foreign Universities for Management education in India International Conference on “Impact of Foreign Universities on India’s Management Education”.
• Archana Shrivastava (2011). Knowledge Creation through Business Intelligence tools in the Retail Industry in Indian Context in International conference on Emerging Trends For   Value Creation In The Era Of Knowledge Economy, 2011.
• Archana Shrivastava (2012). Unlocking Rural Market: A comparative study on Buying Behaviour of Rural and Urban Buyers on Mobile Phones in Nagpur District, India PINNACLE-12 organized by SB JAIN, International Journals of Research in C & M (IJRCM), and Vibardha Industries Association (VIA)-HRD FORUM on the theme– Innovative paradigms in contemporary management.
• Archana Shrivastava, (2011). Applications of business intelligence tools in the retail industry in Indian context: an approach to tap profitable customers, Proceedings of the 5th National Conference; INDIACom-2011 Computing For Nation Development, March 10 – 11, 2011 Bharati Vidyapeet’s Institute of Computer Applications and Management
• Sangeeta Sahney, Archana Shrivastava (2007). Developing a Marketing Strategy for a Leading Agrochemical Company: A Case Study on the Distribution Network in the Bankura District of West Bengal,  Globsyn Management Journal (EBSCO  Host)
• Archana Shrivastava, Review and Agenda: Business Intelligence model for decision support in online retail sector , Volume 2, Issue 5 International Journal of Scientific and Research Publications. (EBSCO  Host)
• Archana Shrivastava,  Higher Education in India: Reflections on Quality, Quantity & Governance” , Volume 1, issue 1 Lorem Ipsum (Referred Peer reviewed)
• Archana Shrivastava, Ujwal Lanjewar, A Frame Work for Behavioural Business Intelligence based on Trust Driven Decision Process Model International Journal of Computer Applications. (ICI, Microsoft Academic Search System)
• Archana Shrivastava, Ujwal Lanjewar , A business intelligence model for Indian consumers’ behaviour with respect to motivation International Journal of Computing and ICT Research 5 (2)            
• Archana Shrivastava, Ujwal Lanjewar, A Framework for Behavioural Business Intelligences Based on Personality Driven Online Buying International Journal of Engineering Sciences UGC
• Archana Shrivastava, Ujwal Lanjewar , A Framework for Behavioural  Business Intelligence Based on Attitude Driven Online Buying International Journal of Applied Research in Computer Science and Information Technology, Australia ICI
• Archana Shrivastava, Ujwal Lanjewar, Review and Agenda: Business Intelligence model for decision support in online retail sector International Journal of Scientific and Research Publications. (Index COPERNICUS, Google Scholar)

Edited Book

• Handbook of Research on Circular Economy and Re-Commerce in the Fashion Industry, IGI publication.   The book explores the various facets of sustainable fashion to achieve SDGs. It is expected to be published shortly.

Chapters Published in Books

• Justin Paul, Archana Shrivastava, Surbhi (2018) Entrepreneurship in the globalized world in the Business Environment, co-authored with Prof Justin Paul, Professor at Rollins College & Uni of PR and Dr. Surbhi,  book 4th edition Publisher McGraw Hill
• Kanchan Tolani, Sancheeta Pugalia, Archana Shrivastava (2019) Managing Identity through Attire- A theoretical Framework published in “Handbook of Research on Technological Innovations for Sustainability and Business Growth” Publisher IGI Global. Scopus Indexed , DOI: 10.4018/978-1-5225-9940-1.ch010
• Archana Shrivastava, Prof Justin Paul (2013) Comparing Entrepreneurial Attitudes: Theory & Evidence from a Cross-Country Study in Asia    American Society for Competitiveness (ASC) CF Volume 11(1).           
• Archana  Shrivastava , Amishi Arora (2010) Collaborative Competition – Are you ready to share your bread to earn butter? Book on Challenges and Opportunities from Collaborative Competition HPH, ISBN no. 978-81-8488-690-0.
• Archana Shrivastava (2011) Sustaining and Enhancing Competitiveness through CSR Initiatives by Indian IT Companies Book on Sustaining and Enhancing Competition in Today’s Business Scenario,   HPH- ISBN no. 978-93-81432-07-5 .
• Archana Shrivavasta, Business Process Re-engineering Putting Theory into Practice Chapter in a Book on ”Modern Business Information Management” published by Jaipuria Institute of Management, Jaipur.

Copy Right

• Caselet on Market Structure “Beauty and Personal Care Industry
• Rule of Thumb for Innovators
• Open Office Etiquettes
• International Entrepreneurships

Consultancy

• Forward and Backward linking between artisans and vendors for Mahatma Gandhi Institute for Rural Industrialization (MGIRI), Nagpur.
• Cluster Formation of traditional brick Kiln owners for fly ash based brick manufacturing for MAHGENCO Ash Management Services Ltd. (A subsidiary company of Mahagenco), Maharashtra State Power Generation Co. Ltd.

Training/FDP/MDP/ Guest Speaker            

• Trainer at Resurgent India Training Solutions,  Resurgent India Limited Gurgaon, Haryana, India.
• A lecture on Marketing at Confluence of Storytelling and Technology at Mangalamay Group of Institutions on 31st Aug 2019.
• Guest speaker at Amity School of Design on topic of "Brand Ideology and Its Impact on Products" on 20/09/2018.
• MDP on Project Management" on 23, 24 & 28 August, 2017, at Ordnance Factory Ambajhari.
• Workshop on Employer's Ownership towards Safety at Ordnance Factory Ambajhari on 17th May 2017.
• Conducted training sessions under "Pradhan Mantri Kaushal Vikas Yojana  2017-18 Sales Associate Training" for sales persons on customer service improvement.
• Conducted Workshop on Web Resume for Malaysian engineering students organized by IEEE Region 10, April 2016
• Invited speaker for IEEE student members from 21 student branches in Malaysia, addressed on International Internships IEEE Malaysia Section, Selangor Human Resources Development Centre (SHRDC), Shah Alam ,28th May 2016.
• IEEE Internship & Entrepreneurship Workshops organized under IEEE India Strategic Initiative at G.H. Raisoni College of Engineering, Nagpur 9th and 10th December 2015
• Conducted MDP on Knowledge Management, attitude, and motivation, for small and medium entrepreneurs in association with Micro, Small and Medium Enterprises (MSME) in 2009.
• Conducted training programs on attitude, leadership and motivation for managers and senior managers for Western Coalfield Limited (WCL) in Dec 2011, 2012.
• Entrepreneurship Workshop "ENVOYAGE" in association with IIT BOMBAY on 22nd Jan 2016

Grant received

• Grant for Entrepreneurship development in 2016 from EDI India.
• Grant under “Modernization and removal of obsolescence” (MODROB) for MBA lab.

Awards

• Emerald Highly Commended Paper Award, July 2018.
• The top 10 most sighted and downloaded research paper in the Journal of Enterprising Communities: People and Places in the Global Economy. (Emerald), 2016.
• Dr. APJ Abdul Kalam Award for Research Excellence from Marina Labs Chennai, 2017.
• The best paper in the conference “Strategy in Declining Market” at Sinhgad Institute of Business Administration and Research, Pune.

International exposure

• Editorial Board Membership, Academic Member, Academic Journals-Athens Institute for Education & Research (A World Association of Academics and Researchers)
• Visit to UK, Scotland for 15 days in May-June 2010,  for academic collaboration and MOUs Meghe Group of Institutions, Nagpur, with Glasgow University, Oxford University, Scotland Colleges International(SCI), Dundee College,  Central  College,  Clydebank College, Langside  College, Edinburgh's  Telford  College,  Glasgow Metropolitan  College, Scotland Colleges  International  (SCI), City  University,  Teesside  University and Derby University.
• Led the Global exposure tour to National University of Singapore  (NUS),Nan  yang Technological University (NTU) , Management Development Institute of Singapore (MDIS) to gain international perspective & network with faculty
• Led the Global exposure tour of students and workshops organized at Mac green IT Company and Harley Davidson Service center and  show room Singapore. 
• Paper presentation in the conference organized by International Business Academic Consortium (IBAC), Tokyo, Jan 2011
• Conducted Workshop on Web Resume for Malaysian engineering students organized by IEEE Region 10, April 2016
• Invited speaker for IEEE student members, Malaysia, addressed on International Internships IEEE Malaysia Section, Selangor Human Resources Development Centre (SHRDC), Shah Alam ,28th May 2016
• Conference convener of International Conference  Elixir-2012 in association with Northern Illinois University (NIU) and  Lawrence  Technological University(LTU)
• MoUs signed with Purdue, University of Massachusetts Lowell, Northern Illinois, Michigan State, Lawrence Technological, Scotland Colleges International, Hartford University as a Deputy Director, International Relations

Professional memberships       

• International Association of Business, Commerce and Technology Faculty.  
• International Society of Commerce and Management Studies (ISCMS).        
• Economics, Commerce and Management NETWORK (ecomNET).     
• Association of North America Higher Education International (ANAHEI), State of  Florida, United States.
• Management Teachers Consortium Global (MTC Global).
• AIMA
• Member Review board: Future Business Journal (Elsevier)
• Member Review board: European Business Review (Emerald)
• Member Review board: Academy of Entrepreneurship Journal (Allied Journals)
• Member Review board: International Journal of Emerging Markets (Emerald)
• Member Review board: Journal of Hospitality and Tourism Technology (Emerald)
• Member Review board: Journal of Small Business and Enterprise Development (Emerald)
• Member Review board: Journal of Asia Business Studies, ISSN: 1558-7894 (Emerald)
• Member Review board: Cross Cultural Management: an International Journal (Emerald)
• Member Review board: Herald International Research Journals.
• Member Review board: Universal Journal of Marketing and Business Research(UJMBR)
• Member Review board: Educational Research (ER) (ISSN:2141-5161)
• Member Review board: Global Conference on Services and Retail Management organized by University of South Florida, University of Naples Federico II and Association of North America Higher Education International in 2020 in Naples, Italy.
• Committee Member  of The Scientific Committee of GLOSERV Conference.