Biography

Biography:

Dr. Ridhima is a Ph.D in Marketing from Amity University. Her Thesis Title is "Impact of Interactive Media Contact Points on Brand Equity: An Empirical Study on Selected Fashion Brands". She is an alumni of IIM Calcutta and has completed an Executive Program in Artificial Intelligence Powered Marketing. She is also Certified by Google for Adwords & Analytics. She has 6+ Years of Experience of corporate and academia and has been associated with brands like Naukri.com, Torus, Expedia, Heuristics Informatics etc.

Publications:

- Das, Sumanjit., Sharma, Ridhima & Kabra, Shradha. (Forthcoming, 2022) “Halo of Trust: An integrative framework studying Brand Trust for Business Schools”, Global Business Review (This journal is indexed in Scopus).

- Sharma, R. B. & Sahni, M. M. (2018) “Exploring contact points of interactive media in context of fashion market: A qualitative study”, Journal of Business and Retail Management Research, 12(2), ISSN 1751-8202, Pg. 261-269 (This journal is indexed in Scopus).

- Sharma, R. B., Sahni, M. M. & Satija, V. D. (2017) “Identifying and Analyzing Interactive Media Contact Points in Context of Fashion Brands”, International Journal of Current Research & Review, 9(19), ISSN 0975-5241, Pg. 19-25 (This journal is listed by UGC).

- Sharma, R. B. & Sahni, M. M. (2017) “A research study on the degree of adaptation to digital medium by organisations”, International Journal of Innovative Research and Advanced Studies, 4(3). ISSN 2394-4404, Pg. 54-61.

- Sharma, R. B. & Sahni, M. M. (2017) “Construing purchase of fashion through Brand's Image, Attitude and Experience - mediating effect of Brand Loyalty.”, Asian Journal of Management, 8(4). ISSN 2321-5763, Pg. 1136-1144. (This Journal is listed by UGC)

- Sharma, R. B. & Sahni, M. M. (2017) “Construing purchase of fashion through Brand's Image, Attitude and Experience - mediating effect of Brand Loyalty.”, Asian Journal of Management, 8(4). ISSN 2321-5763, Pg. 1136-1144. (This Journal is listed by UGC)

National & International Conferences:

- “Halo of Trust: An integrative framework studying Brand Trust for Business Schools” presented at International Conference - Global Digital Economy: Managing Challenges and Opportunities" (Birla Global Univeristy-LU) , (15.04.2021 – 16.04.2021)

- “An empirical study on investigating the effect of Interactive media contacts points on purchase decision of Fashion brands.” presented at Chitkara University Doctoral Consortium – CUDC 2017, Chitkara University, Punjab, India. (13.05.2017)

- “Ten Driving Interactive media contact points: Opportunities to reach empowered shoppers” presented at the 6^th Annual Conference of the Economic Forum of Entrepreneurship and International Business, Oxford University, United Kingdom. (28.01.17 – 30.01.17)

- “Identifying and Analyzing Interactive Media Contact Points for Fashion Brands” presented at the 17^th International Business Horizon – INBUSH 2017, Amity University, India. (08.02.17 – 10.02.17)

- “Role of Brand Experience, Brand Attitude and Brand Image towards building Brand Loyalty: An empirical study on Fashion Brands” presented at the 17^th International Business Horizon – INBUSH 2017, Amity University, India. (08.02.17 – 10.02.17)

- “Chaayos' Leveraging the power of Digital Media to increase fan following and brand awareness: A Case Study” presented at the 16^th International Business Horizon – INBUSH 2017, Amity University, India. (03.02.16 – 05.02.16)

- Participated in the 1^st International Conference on Innovative Brand Building through Digital Marketing at International Management Institute, New Delhi, India (29.01.16 – 31.01.16).

- Attended National Summit 2016 on E-Commerce: Opportunities and Challenges at Lal Bahadur Shastri Institute Of  Management (16.01.16)