Biography

Dr. Sunil Kumar Yadav is a science graduate from Delhi University, Masters in Business Administration (MBA) from GGSIP University, Delhi, MA, Economics from CCS University Meerut, PGDIPR from IGNOU and Ph.D from National Institute of Technology (NIT), Kurukshetra in the domain of Intellectual Property Rights. He analyzed the performance of Indian pharmaceutical firms in the IP regime. He is having around 21 years of experience of Industry, Research and Academics. Presently he is working as Assistant professor (Sr. Grade) at Jaypee Business School, JIIT Noida. He has delivered a number of expert talks on Intellectual Property Rights, Entrepreneurship and other related areas of interests. He has conducted and attended a number of workshops and International conferences in the domain of Intellectual Property Rights. He has also published a number of Research Papers in the journals of National and International repute.

Publications:

ORCID iD: https://orcid.org/0000-0003-4671-6357, https://scholar.google.com/citations?hl=en&user=pVDM9EIAAAAJ

https://www.researchgate.net/profile/Sunil-Yadav-26

Research Publications in Journals

1. Verma, S., Yadav, S. K. (2023). Trends in the evaluation of Masstige Marketing: A Bibliometric analysis using R, Vision: The Journal of Business Perspective (Scopus indexed, ABDC Listed) Accepted for publication
2. Patel R, Mohapatra D, Yadav, S. K. (2023) A Bibliometric Analysis on the Impact of Corruption on Foreign Direct investment Attractiveness, Vision: The Journal of Business Perspective (Scopus indexed, ABDC Listed) Published Online
3. Patel R, Mohapatra D, Yadav, S. K. (2023) Analysis of FDI determinants using Autoregressive Distributive Lag Model: Evidence from India, Finance: Theory and Practice (Scopus indexed) Accepted for publication
4. Yadav, S. K., & Verma, S. (2023). Whether Indian Patent Act TRIPs compliant for Pharmaceutical Business: A Case-based approach, Journal of Intellectual Property Rights, 28(3), 224-230 (Scopus indexed)
5. Verma, S., Yadav, S. K. (2023). Does COVID 19 lockdown acts as a catalyst to customer satisfaction towards OTT platforms in India? An Empirical analysis, Jindal Journal of Business Research, 12(1), 30-43 (Sage Publication, UGC Care I).
6. Verma, S., Yadav, S. K. & Sarkar, S. (2021). Customer Buying Intentions regarding Online Hotel Booking: An Empirical Analysis, Effulgence- A Management Journal, 19 (2), 29-38. 
7. Verma, S., Kumar, R., & Yadav, S. K. (2019). The determinants of phubbing behaviour: A Millenials perspective. International Journal of Innovative Technology and Exploring Engineering (IJITEE), 8(125), 806-812. (Scopus indexed)
8. Verma, S., Kumar, R., & Yadav, S. K. (2018). An Empirical Study on Consumers’ Buying Intentions of Counterfeit Products in India, Journal of Intellectual Property Rights, 23(6), 250-260 (Scopus indexed)
9. Verma, S., Kumar, R., & Yadav, S. K. (2018). Why consumers buy counterfeit products? A case study of the Indian clothing industry. Indian Journal of Marketing, 48(7), 51-62. (ABDC Listed, Scopus indexed)
10. Kumar, R., Yadav, S. K., & Verma, S. (2018). Intellectual property rights protection and foreign direct investment: a study of BRICS countries. World Review of Entrepreneurship, Management and Sustainable Development, 14(6), 694-704. (Scopus indexed)
11. Mittal, R. K., Garg, N., & Yadav, S. K. (2018). Quality assessment framework for educational institutions in technical education: a literature survey. On the Horizon, 26(3), 270-280 (Scopus indexed).
12. Goyal, A. K., Yadav, S. K., Jothi, L., & Arora, K. “E-Governance and College Choice Decision: A Case of Private Institutions in Delhi” International Journal of Science Technology & Management, 6(2), 808-819.
13. Kumar, R., Yadav, S. K., & Verma, S. (2016), “Exploring factors of Drug Counterfeiting in India: A Critical Evaluation. CPJ Global Review journal, 8(1), 31-37.
14. Kumar, R., Philip, P. J., & Yadav, S. K. (2015) Indian Pharmaceutical Industry after TRIPs: an Analysis, Advances in Economics and Business Management, 2(6), 547-551

Research Publications in Conference Proceedings

1. Verma, S., Yadav, S. K. (2023), “Factors affecting teacher’s experience towards online classes during COVID 19” Economic Reset: An Agenda for 2030, 136-144 (ISBN 978-81-959928-0-5)
2. Kumar, R., Yadav, S. K., & Verma, S. (2018), “Intellectual Property Rights in Knowledge Management- an Indian Perspective”, MIPS-2018 IP for Development: The Emerging Paradigm, 183-194. (ISBN 978-93-86724-42-7)
3. Kumar, R., Yadav, S. K., & Verma, S. (2016), “National IPR Policy and Make in India: An Analysis”, MIPS-2016 IP for Development: The Emerging Paradigm, 14-21. (ISBN 978-93-85777-79-0)
4. Kumar, R., Philip, P. J., & Yadav, S. K (2015), “Make in India or Made in India by Indians: A Case of Indian Pharmaceutical industry” Make in India- Emerging Trends in Trade & Innovations for Effective Entrepreneurship”, 487-492. (ISBN 978-73-84869-51-9)
5. Kumar, R & Yadav, S. K. (2015), “IPR Issues for Business Excellence: A Case Study of Indian Pharmaceutical Industry” Advances in Management for Business Excellence (AIMBE), 221-227. (ISBN 978-93-84370-32-9)
6. Kumar, R., Philip, P. J., & Yadav, S. K (2014), “IP in Pharmaceutical: Changing Perspectives and Paradigm”, Changing perspectives and paradigm in business and behavioural sciences, 62-67.

Conference/ Seminars Attended/ Presented

1. Research Paper titled “Role of Consumer Trust & Attitude in Predicting Consumer Intentions Towards Cloud Kitchen in India: A Mediation Model Framework” presented in the international conference on multidisciplinary concepts in management (ICMCM-2023) held between 30 June- 1 July 2023 organized by G L Bajaj Institute of Technology & Management, Greater Noida.
2. Research Paper titled “An Empirical Analysis of Consumer’s Buying Intentions Regarding SUVs in India” presented in 2nd International Conference on Role of Innovation, Entrepreneurship and Management for Sustainable Development" held between Nov 27-28, 2021 Organized by OP Jindal University, Raigarh.
3. Research Paper titled “An Empirical Analysis of Factors Affecting Consumer Satisfaction regarding OTT Platform amid COVID 19 Pandemic in India.” presented at 1^st Pritam Singh Memorial (PRISM) Conference on Architecting the Future of Business: Leadership, Governance & Technology on Nov 17-19, 2021 Organized by Jindal School of Banking and Fianance, O.P. Jindal Global University, Sonipat, India.
4. Research Paper titled “A Paradigm Shift in the Learning Process through Sustainable Technologies: An Aftermath of COVID” presented in Northeast Green Summit 2021 held between November 16-18, 2021 at National Institute of Technology Silchar Assam.
5. Research Paper titled “Antecedents of Phubbing Behavior among Generation Y” presented in International conference on Business and Management held on March29^th-30^th, 2019 at Delhi School of Management, Delhi Technological University.
6. Research Paper titled “Role of R&D in the growth of Indian pharmaceutical industry in IPR regime” presented in National Seminar on ‘Indian Economy in the Post Reform Era held on April 19^th-20^th, 2013 at National Institute of Technology (N.I.T.), Kurukshetra.
7. Research Paper titled “IP in Pharmaceutical: Changing  perspectives and paradigm” presented in International conference on changing perspectives and paradigm in business and behavioral sciences held at Thapar University, Patiala (2014).
8. FICCI-CASCADE National Conference on Curbing Counterfeiting and Smuggling- an Imperative for Indian Economy attended on 23 May, 2014 at Taj, Chandigarh.
9. Research Paper titled “Indian Pharmaceutical Industry after TRIPs: An Analysis” presented in MBFSE-2015, International Conference on Management of Marketing, Banking, Business and Finance for Sustainable Economy at Jawaharlal Nehru University, (J.N.U.), New Delhi.
10. FICCI-CASCADE International Conference on “Illicit Markets- Impacting the Indian Growth Trajectory” attended on April 7, 2015 at New Delhi.
11. Research Paper titled “IPR issues for business excellence: A case study of Indian pharmaceutical industry” presented in AIMBE, National Conference on Advances in Management for Business Excellence, National Institute of Technology, (N.I.T.) Kurukshetra held on 28^th February, 2015.
12. Research Paper titled “Make in India or Made in India by Indians: A Case of Indian Pharmaceutical industry”, at National Conference on Make in India: ETTIEE RDIAS (Delhi).
13. FICCI-CASCADE, International Conference on Illicit Trade- Threat to National security and economy held at New Delhi on 15^th January 2016.
14. Research Paper titled “National IPR Policy and Make in India: an Analysis” presented in International conference on Management of Intellectual Property and Strategy, MIPS-2016"held on 15-16^th July, 2016 at NITIE, Mumbai in association with IIT, Bombay.
15. Research Paper titled “Trademark Infringement Of Consumers’ Apparels- A Case Study Of Counterfeit Products” presented in International conference on Role and Relevance of Ethics, Innovation and IPRs (ICRREII?-2016?)  held at Thapar University, Patiala December (2016)
16. Research Paper titled “Intellectual Property Rights in Knowledge Management- an Indian Perspective” presented in International conference on Management of Intellectual Property and Strategy, MIPS-2018"held on 1-3^rd February, 2018 at IIT, Bombay in association with NITIE, Mumbai.

Attended: FDP/Workshop/QIP/ Short Term Course

1. One Week National E-Workshop on “Innovation & Intellectual Property Rights” by Innovative Technology Enabling Centre, CSIR-IIMT, Bhubaneshwar, 12-17 June, 2023
2. One Week Faculty Development Programme on “Scientific Writing and Research Ethics”, by ITS, Ghaziabad, 29 May-2 June, 2023.
3. One Week Faculty Development Programme on “Research Methods and Data Analysis Using SPSS and AMOS”, by ITS, Ghaziabad, 20-24^th June, 2022.
4. One Week Faculty Development Programme on “Intellectual Property Right and Sustainable Development (IPRSD-2022)”, by NIT, Silchar Assam, 21-25 March, 2022.
5. One Week Faculty Development Programme on “Intellectual Property Rights: Issues and Challenges” Organized by IPR cell, IMS Ghaziabad in association with Consortium of women entrepreneurs of India (CWEI). 9-13 August, 2021.
6. One week short term Training Programme on “Blockchain Technology, Research Avenues, and its Applications” organized by Nirma University. 12th-17th July 2021.
7. One Week Faculty Development Programme on “Qualitative Research Analysis” by Rukmini Devi Institute of Advanced Studies, Delhi. 21-25 June, 2021.
8. One week Faculty Development Programme on “EFA, CFA & Conjoint Analysis and How to write a good research paper” by Rukmini Devi Institute of Advanced Studies, Delhi. 17-21 May, 2021.
9. Two Weeks Online Advanced Certificate Programme on “Dimensions and Implications of Laws of Intellectual Property Rights in Contemporary World” by Ideal Institute of Management and Technology held from 13th July to 25th July, 2020.
10. One week workshop on “Enhance your Professional Effectiveness” by Confederation of Indian Industries (CII), April 27-May 02, 2020.
11. One week FDP on “Student Induction Program (SIP) based on Universal Human Values” by AICTE at UIET Kurukshetra University, Haryana. 5-11 June, 2019.
12. One week Faculty Development Program on “Qualitative Technique and Case Study” organized by RDIAS Delhi 13-17 May, 2019.
13. One week Workshop on “Intellectual Property Right and Technological Development (IPRTD-2019)”, by NIT, Silchar Assam, 21-25 January, 2019.
14. One week Faculty Development Program on “Advanced Research Methodology” organized by RDIAS Delhi 4-10 May, 2018.
15. Two weeks Faculty Development Program on “Advances in Research Methods and Teaching Pedagogy”, Organized by DSM, Delhi Technological University, Delhi.18-29 June, 2018.
16. One day workshop on “IPR Awareness”, At NIT, Kurukshetra, March 16, 2018.
17. One week Faculty Development Program on “Research Methodology” organized by RDIAS Delhi 8-16 May, 2017.
18. One week Faculty Development Program on “Research Skill Development” organized by RDIAS Delhi 6-11 March, 2017.
19. One week Faculty Development Program on “Developing Skills for Specialized Research” organized by RDIAS Delhi 18-23 December, 2017.
20. Three days’ national workshop on “Advanced research techniques using panel data”, Organized by Fortune Institute of International Business, Delhi, April 26-28, 2017.
21. One week Faculty Development Program on “Supply Chain Management” organized by RDIAS Delhi 11-16 July, 2016.
22. Two weeks e-Learning, Entrepreneurial Development Program conducted by NIESBUD from 01 – 14 March, 2016.
23. Short-term course on “Intellectual Property Rights” conducted by WIPO Academy, WIPO (World Intellectual Property Organization) in July, 2015.
24. One week Faculty Development Program on “Research Methodology and Data Analysis Using SPSS” organized by RDIAS Delhi 2-8 June, 2015.
25. Two days’ workshop on “Considering Industry Stake holding in Lab Research” organized by IPR chair IIT Roorkee 11-12 Oct 2014.
26. One day awareness programme on “National Mission on Education through Information and communication technology” organized by NIT & NITTTR Chandigarh 26 Sept 2014.
27. One day workshop on “Harnessing Intellectual Property & Its Management for Growth and Prosperity” at GB Pant University of Agriculture & Technology. 25 January 2014.
28. One Week Short term course on “Content based learning through ICT” organized by NITTTR Chandigarh 9-13 Dec 2013.
29. One day workshop on “Qualitative research methods in social science and humanities” at IIT Roorkee 12 Oct 2013.
30. One week Short Term Course on “Critical perspective on Research Methodology” at IIT Roorkee.11-15 June 2012.
31. Three days’ training course on Project Proposal Writing, Drafting of Research Reports/paper presentation skills. At Institute for Human Development (IHD). New Delhi 9-11 April 2012.
32. Two days’ workshop on Perspective on Research Methodology: papers and dissertations” At IIT Roorkee 13-14 Jan 2012.
33. Two days’ workshop on Case based learning in Management and Engineering. At BIT, Meerut 18-19 Nov 2011.

Report Published

1. SME the Game Changer, sponsored by Confederation of Indian Industries (CII), Link: https://bit.ly/2UJLIdt
2. Education and skill Requirement in the Future: Mission 2023, sponsored by Confederation of Indian Industries (CII), Link: https://bit.ly/2VbuiGj

Sponsored Project (Ongoing)

1. An Impact Assessment of Scheme for Facilitating Start-ups Intellectual Property Protection (SIPP) in Promoting Entrepreneurship and Innovation in India, Funded by DST.

FDP Organized

• Intellectual Property Rights, Technological development and Entrepreneurship (IPRTDE 2021), One week.
• Scientific Writing and Research Ethics, One week